American designer brand Kenneth Cole has branched out into technology this season, launching a line of smartwatches for men and women.

The ‘Connect’ range, made in partnership with Geneva Watch Group, comprises 12 styles in a variety of sizes, materials and colourways, including a mix of leather, plastic and metal designs across a palette of white, gold, black and grey.

With full smartphone connectivity, Android users are able to sync up their device with the watch for a range of alerts, including incoming e-mails, low battery notifications and even a reminder when you leave the house without your phone.

However, one of the main highlights of the gadget is its selfie mode, allowing users to take snaps on their phone by pushing a button on the side of the watch. No need for a selfie stick here.